How do others feel about you?

Video by David Mitchell

“Personal branding is all about “I, me and myself” to the outside world In today’s competitive environment, it is very important to market yourself, and believe me, it is a strategic exercise. We tend to associate the word “brand” with products. However, branding is not only about marketing products. It is also about marketing yourself. It’s about carving a niche for yourself so that you stand out from the crowd. It could from a personal or professional space. In the professional space, it is very important for a candidate to project the best and truest image in front of a prospective employer. It starts right from your resume till the moment you are hired. And even beforehand. One should carefully work on various aspects associated with the job search. A resume is a very important tool in personal branding. It is the first impression which an employer is going to get about you. Hence, one should be able to pick up each word in which describes him/her in the best possible manner. We are lucky to have been born in the era where everything is available at the click of a button. To make the best of it, it is important to have a unique professional identity in the online universe. A wisely planned personal branding campaign creates a strong association between the individual and the perceived value he or she offers.”

by Twinkle Googia